Innovation Direct™ initiates International Home and Housewares Show follow-ups with 15 fellow exhibitors…

Good afternoon, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with an update to kick off our Tuesday. Innovation Direct™ representatives have initiated the follow-up process with fellow exhibitors from the International Home and Housewares Show by composing and sending out e-mail correspondence to 15 companies specializing in a variety of household items.

The e-mail consists of a reminder to the companies that Innovation Direct™ was a fellow participant in the Housewares Show and that we seek companies that are receptive to reviewing new product ideas from the inventors that we represent. Additionally, before the e-mail is sent, the company’s website and their entry in the trade show exhibitor guide is reviewed by an Innovation Direct™ representative. This allows us to reference the fact that we have become familiarized with the company’s current product offerings and provides us the opportunity to emphasize that we have a substantial number of household-related inventions in our database at any given time.

As of this writing, one company has already responded with an interest in beginning to receive product idea information through Innovation Direct™ ‘s Innovation Direct To Industry™ program, and we are confident that more from this initial group will follow. Innovation Direct™ representatives will be sending out similar e-mails to additional companies from the event throughout the coming days and we will keep the readers of the Innovation Direct™ Blog abreast of all responses we receive.

Check back with us frequently!

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