Day 1 of Licensing International 2008 continues successfully for Innovation Direct™…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking back in with a quick update regarding Day 1 of Licensing International 2008. One of my colleagues attending the event has checked in and informed me that he has made a contact with one of the oldest and most established boys’ organizations in the world, and that according to this conversation with them, they are always receptive to reviewing new items in the outdoor and camping category that they can place their well recognized brand on.

We are pleased to learn of this development and will be following up with this lead in the days immediately following the conclusion of the show. We are also glad to see that Day 1 of the 2008 version of Licensing International appears to be following the pattern of success experienced by Innovation Direct™ in prior years of the event. Check back in later for a wrap-up of a successful first day!


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