Early afternoon proves fruitful for Innovation Direct™ during Day 1 of ASI Show Chicago 2008…

Good afternoon, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with our second update regarding Day 1 of ASI Show Chicago 2008. The momentum created this morning spilled over into the afternoon hours, as Innovation Direct™ trade show personnel made several potentially valuable contacts while walking the aisles of the McCormick Place.

As customary for ASI-sponsored events, diversity is the name of the game in terms of exhibitors at the show. Contacts made in the early afternoon hours today included companies specializing in the kitchen, outdoor, automotive, cutlery, and food storage and cooler product categories. These manufacturers are in addition to the catalog company mentioned in today’s previous entry, which manufactures and sells an extremely eclectic group of items in and of itself.

Overall, it can certainly be stated that Innovation Direct™ has made a significant number of contacts over the last few hours that can potentially benefit a wide variety of product ideas on our roster in the future. Join us this evening for a wrap-up of Day 1!


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