Innovation Direct™ Enjoys Productive Visit To International Home and Housewares Show; Chop N Serve featured prominently…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, here with an exciting update on our recent visit to what is traditionally one of the most productive and successful trade show events on our itinerary, the International Home and Housewares Show at the McCormick Place in Chicago, Illinois. This year’s proceedings featured 4 full days of networking opportunities for the thousands of exhibitors and attendees present, as well as a “coming out party” of sorts for the Chop N Serve, the Innovation Direct™ inventor product that is already the subject of a major direct response television campaign highlighted by the presence of infomercial personality Cathy Mitchell.

The Chop N Serve was featured throughout the International Home and Housewares Show at the exhibit booth of Massachusetts-based Harvest Direct, the manufacturer and distributor of this dynamic kitchen accessory. Harvest Direct and Innovation Direct™ collaborated on a one hour photo shoot at the Harvest Direct booth during the last day of the event, and the pictures from that session will be available right here on the Innovation Direct Blog next week! Representatives from multiple major household product retailers visited with Harvest Direct representatives during the Housewares Show to continue ongoing discussions about carrying the product within their stores. Furthermore, Harvest Direct representatives were able to provide additional details to Innovation Direct staff about the formidable efforts on their end that will go into marketing the Chop N Serve over the rest of 2013. Judging by the amount of resources being devoted to its promotion, the Chop N Serve certainly seems poised for success in the very near future!

Several major contacts with a variety of household products manufacturers were also established by Innovation Direct™ staff during the show, and these companies will be followed up with in the coming weeks in order to hopefully establish a mutually beneficial long-term relationship where Innovation Direct™ inventor products are reviewed for potential licensing on a regular basis. We will bring you any and all relevant updates regarding developments stemming from contacts made during the International Home and Housewares Show right here on the Innovation Direct™ Blog. Stay tuned!


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