Innovation Direct™ enjoys successful visit to ASI Show Chicago during annual mid-summer stop…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with a report on our annual participation in the ASI Show Chicago, a Windy City mid-summer tradition that has always yielded quality results for our company. The event, which is one of four major shows offered by the Advertising Specialty Institute (ASI) each year, focuses on the extensive promotional products industry. Since the event features virtually any type of product that could conceivably double as a form of advertising a service or company, it always seems to attract a diverse group of exhibitors that enables Innovation Direct™ to expand its list of contacts in a number of different industries.

Our trade show staff reports that this year’s edition of the proceedings were still very strong, despite ongoing bigger picture concerns about the state of the economy. In fact, the ASI Show Chicago has retained consistent participation and attendance all throughout the years of the economic downturn and remained one of the strongest components of our trade show itinerary. Innovation Direct™ believes that this is due in large part to the fact that particularly during times when consumers are limiting or curtailing their spending, companies clearly recognize the importance that cost-effective promotion and advertising of their presence and services through promotional items.

Our staff made a number of personal contacts at the event, including the president of one company that offers a wide range of product lines, including flags, small personal care items, and a number of other categories. As is the case with every show, Innovation Direct™ representatives will initiate follow-up with as many manufacturers as possible that were a part of the show and enroll them in its dynamic new product subscription service, Innovation Direct To Industry™.

Check in with the Innovation Direct™ Blog for any and all future updates regarding developments from the ASI Show Chicago!


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