Innovation Direct™ enjoys successful stint at 2012 ERA D2C Convention…

Greetings, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with a review of our successful experience last week at the ERA D2C Convention in Las Vegas, Nevada, which took place September 12th and 13th at the Wynn Hotel. As we’d mentioned previously, the event is the landmark annual gathering of the heavyweights of the billion dollar direct response industry, and always makes up for its relatively modest number of exhibitors with unquestionable quality. The ERA D2C Convention is typically a haven for new product opportunities, as innovation is the driving force behind direct response, perhaps moreso than any other industry segment. This year’s proceedings held true to that axiom, as our trade show staff found numerous companies receptive to the review and evaluation of new product ideas from our roster.

The show was populated with the likes of direct response giants such as Thane, BJ Global, Telebrands, and Global DR Group, to name a few. Direct contacts were made with other notable companies such as Idea Village and Global Smart Products, the latter of which is actually a neighbor of sorts to Innovation Direct, with offices near downtown Miami, Florida. As customary, Innovation Direct representatives will initiate the essential task of following up with all possible viable leads that were a part of the exhibit in an effort to have as many of them agree to review new product concepts from our roster through our dynamic new product information delivery service, Innovation Direct To Industry™.

Stay tuned to the Innovation Direct™ Blog for any and all future updates regarding the 2012 ERA D2C Convention!

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