Innovation Direct™ enjoys successful visit to ERA Show 2011…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with an overview of our company’s participation in the flagship event of the multi-billion dollar direct response industry, the ERA (Electronic Retailing Association) Show 2011. The proceedings unfolded between September 13th and 15th at the Wynn Hotel in Las Vegas, Nevada and as customary, featured many of the industry heavyweights responsible for the majority of the highly successful and visible products seen regularly on television through outlets such as infomercials and home shopping channels.

Our trade show staff made the rounds of the exhibit floor and found a number of companies receptive to reviewing new products, something that is to be expected when one considers how dependent the direct response industry is on a constant flow of innovation. One trend noted during the discussions held by Innovation Direct™ staff on the show floor with a multitude of exhibitors is that a number of companies are requesting to review health and fitness items in particular.

There was also a contact made with a Latin American marketing outfit seeking to review a wide variety of inventions, and a number of conversations with established staples of the direct response world receptive to considering Innovation Direct™ inventor patents and products to add to their long list of successes. Follow-ups with all of the companies met at the ERA Show 2011 will be initiated by Innovation Direct representatives in the near future, and any relevant developments will be noted here on the Innovation Direct™ Blog. Check in often!


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