Innovation Direct™ heads to Licensing International 2012 in June to kick off summer trade show itinerary…

Greetings, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with the details on Licensing International 2012, the world’s premiere licensing event. Innovation Direct™ has been a proud participant in this renowned event for over a decade, and we are certainly excited about the potential that the 2012 edition of the event appears to offer.

Licensing International will take place over 3 days, from June 12th-14th at the Mandalay Bay Convention Center in Las Vegas, Nevada. As per the official show website, Licensing International Expo brings retailers, manufacturers, brand owners and marketers looking to find new properties and brands, see the latest trends in the industry, and to initiate licensing deals. Last year’s proceedings featured approximately 21,000 preregistered attendees, and included a record number from Latin America and Asia, making it a truly global event!

With the 2012 edition of the show expected to feature attendees from over 90 countries, Licensing International Expo 2012 promises to be the largest gathering of licensing professionals anywhere, at any time! Innovation Direct™ is excited about the prospect of being right in the middle of the action and will provide you with updates and photos during the show right here on the Innovation Direct™ Blog!


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