Innovation Direct™ Looks Ahead To 2012 International Home and Housewares Show…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with an update regarding the 2012 edition of the International Home and Housewares Show. Always an extremely productive and fruitful event, this year’s edition of the International Home and Housewares Show holds the promise of being better than ever. For the first time in its history, the proceedings will span 4 days at the McCormick Place in Chicago, Illinois, beginning on Saturday, March 10th and concluding on Tuesday, March 13th!

As per the official show website, www.housewares.org, the event will be divided into 4 major categories: Clean, Contain + Sustain, Dine + Design, Discover Design, and Wired + Well. An area featuring exhibitors from all over the international landscape, Global Crossroads, will also be a part of the 2012 edition. The official estimates from the show organizers reveal that approximately 60,000 attendees, 2,000 exhibitors, and over 20,000 buyers from 100 continents will descend upon the McCormick Place over the 4 day period this year.

In addition to the central event themes already mentioned, Innovation Direct™’s extensive Home and Housewares Show experience has shown that exhibitors in the pet, lawn and garden, and home improvement industry are also very well represented annually, making it one of the most valuable trade shows on our itinerary. Check in with the Innovation Direct™ Blog for all future updates regarding the 2012 edition of the International Home and Housewares Show!

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