Innovation Direct™ looks ahead to ERA D2C Convention 2011…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with a quick update on how we will kick off our 4th quarter trade show itinerary for 2011. As customary, Innovation Direct™ will participate in the leading event for the prolific direct response industry, the ERAD2C Convention. This year’s proceedings will take place September 13th-15th at the exclusive Wynn Hotel in Las Vegas, a venue befitting the importance and ambiance of this always terrific event.

Over the years, Innovation Direct™ has successfully networked and made inroads with many of the leaders of the direct response and infomercial world at ERA, and overall, the show has proven to be perfectly in synergy with our mission of connecting products to partners in industry that can potentially bring them to market. By its very nature and design, the direct response area is one that relies on innovation and new products on a daily basis in order to stay relevant and profitable, and Innovation Direct™ is capable of offering a consistent stream of patented and patent pending inventions to these companies.

As per the official ERA D2C website, last year’s event attracted almost 4,000 industry professionals, with the 2011 version expected to match or exceed that total. Industry giants such as Sylmark, BJ Global Direct, and Idea Village are expected to be participants, along with many other well known and successful companies. Innovation Direct™ staff meanwhile, will be on hand to forge new relationships and solidify previously established ones with as many potential licensees for products on our roster!

Check back with the Innovation Direct™ Blog for all future updates regarding ERA D2C 2011!

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