Innovation Direct™ looks forward to annual participation in Licensing International…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with a report on the next stop of our busy 2011 trade show itinerary, Licensing International 2011. This annual landmark event of the multi-billion dollar licensing industry will hold its 2011 proceedings at the Mandalay Bay Convention Center in Las Vegas, Nevada and according to its official website, hoping to surpass the 2010 edition of the show which drew approximately 18,000 qualified attendees from over 98 countries!

Annually, Licensing International seems to live up to its billing as The World’s Largest Brand and Property Marketplace, with exhibitors that span the globe and that feature some of the day’s hottest intellectual properties in film, television, print and a variety of other industries. As noted by the show’s organizers, the event attracts an eclectic mix of retailers, manufacturers, brand owners, licensees, licensing agents and marketers actively seeking new products and properties.

This year’s exhibit will several specialized pavilions, such as a Fashion Pavilion dedicated to the apparel industry, a Gaming/Interactive Pavilion, and an Art/Design Pavilion. Additionally, the large variety of exhibitors that typically populate the main show floor will be present once more, with industry heavyweights such as Sony Pictures and Disney leading the way. Innovation Direct™ staff will engage as many companies as possible and provide them information on our dynamic new product information delivery service, Innovation Direct To Industry™.

Any and all future updates regarding Licensing International 2011 will be found right here on the Innovation Direct™ Blog. Check back with us often!


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