Innovation Direct™ Set To Kick Off Fall with Attendance at ERA D2C Convention…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with an update on the first post-summer show of our 2012 trade show itinerary, the ERA D2C Convention. Annually billed as the premier event of the multi-billion dollar direct response and infomercial industry, the show will unfold over 3 days in mid-September at the Wynn Hotel in Las Vegas, with the exact exhibit dates being September 11-13.

The ERA D2C Convention consistently features leading companies from around the world that use the vastly powerful medium of television to market and distribute products in a wide variety of categories. Over the years, the show has yielded considerable opportunities for a number of inventions on the Innovation Direct roster, particularly due to the fact that companies at the event are typically involved in a number of different industries, including household, pets, hardware, automotive, personal comfort, personal wellness, health and beauty, and lawn and garden, just to name a few.

As per the show’s official website, the ERA D2C Convention has now grown to exceed 4,000 attendees and over 160 exhibitors and sponsors. Although these numbers make the event smaller in scale than the average trade show attended by Innovation Direct™, the ERA D2C Convention annually contains high quality exhibitors that have the potential to offer significant value to the product ideas that we represent.

Check in with the Innovation Direct™ Blog for any and all future updates regarding the 2012 ERA D2C Convention!

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