Innovation Direct™ attempts contact with Vermont-based consumer products giant that was fellow exhibitor at National Hardware Show 2008…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking back in with details on our latest potential Innovation Direct To Industry™ candidate. Earlier Thursday, an Innovation Direct™ representative reached out via telephone and e-mail to the president of a Vermont-based company that has been a leader in the distribution of consumer products through direct mail and direct response television in the United States, Canada and Europe since 1995, as per their official website. Innovation Direct™ actually has a history with the company that was initiated back in August 2003 at that year’s version of the now defunct American Hardware Manufacturer’s Association trade show in Chicago.

The company reviewed multiple inventor product ideas in the two years that followed, but none of them were of sufficient interest to warrant any commercialization efforts. However, with the company’s increasingly strong position in the consumer products market, we have determined that there is substantial potential value in reestablishing a connection with them.

One of the company’s principals, who has served as our primary contact since the onset, was the recipient of our telephone message and e-mail communication. As per a brief conversation that the Innovation Direct™ representative spearheading the efforts had with the gentleman’s assistant before leaving the message, the company does have an interest in an ongoing arrangement wherein they can review new product ideas from Innovation Direct™, so we are certainly optimistic we will hear back from him soon.

Check in with the Innovation Direct™ Blog for continued updates regarding this situation!


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