Innovation Direct™ reaches out to National Hardware Show 2008 fellow exhibitor; invitation to join Innovation Direct To Industry™ accepted…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, chiming in with a report on a California-based bath and personal care accessories company that has become the newest addition to our Innovation Direct To Industry™ program. In an ongoing attempt to make our dynamic new product idea information subscription service as well-rounded as possible in terms of the product categories represented, Innovation Direct™ representatives have been periodically placing calls to companies that have been fellow exhibitors at trade shows to gauge their interest in receiving new product idea information on an ongoing basis.

Today’s effort yielded a positive response from the aforementioned California-based company, who indicated they would be interested in reviewing any product ideas in the bath, spa, and personal care categories. Accordingly, the Innovation Direct™ representative that will be managing their Innovation Direct To Industry™ account will begin preparation on their initial package of new product information as soon as possible.

The Innovation Direct™ Blog will be the place for all future updates to this developing relationship, so check in with us often!

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