Innovation Direct™ contacts approximately 70 exhibitors from International Home and Housewares Show 2009 via e-mail regarding Innovation Direct To Industry™ program…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with the latest on our trade show follow-up efforts. On this occasion the trade show event we are focused in on is the International Home and Housewares Show 2009, which just concluded last week.  Earlier Thursday, Innovation Direct™ representatives began the process of following up with some of those companies by sending out e-mails to approximately 70 of the event’s exhibitors.

As was done with a similar e-mail campaign conducted earlier this week with SHOT Show 2009 participants (“Innovation Direct™ sends e-mail introducing Innovation Direct To Industry™ program to approximately 20 SHOT Show 2009 exhibitors…“), the correspondence sent alerted the recipients to the considerable benefits of allowing Innovation Direct™’s reservoir of innovation to serve as an ongoing source of new product information through our Innovation Direct To Industry™ service.

We are certainly hopeful of receiving a significant number of positive responses, but only time will tell. In the interim, follow-ups will also be conducted on Thursday with the companies from the show that our trade show representative spoke with personally. Check in often to the Innovation Direct™ Blog for the latest on all situations!

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