Innovation Direct™ enjoying productive visit to International Home and Housewares Show 2011…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with an update on the International Home and Housewares Show 2011, taking place through the end of the day today at the McCormick Place in Chicago. Our trade show staff has checked in and reported that the event has been as well-attended as it’s been since several years. Even with today being the closing day of the proceedings, our colleagues report that the exhibit floor is still abuzz with the sound of business being conducted!

Our trade show staff has had the opportunity to make contact and speak with a number of major companies in the household products category and related fields, and these entities will be followed up with promptly after the event by our representatives. Lifetime Brands, which markets such renowned brands as Farberware, KitchenAid and Cuisnart and boasts over 4,000 new product introductions each year, and L & N Sales and Marketing, which markets a considerably successful line of hair care products and accessories under the oXo brand, are just two of the exhibitors that have dialogued with our trade show contingent in the last 24 hours!

We will continue to keep tabs on all of the happenings at the McCormick Place as the show winds down a bit later this afternoon. Check back with the Innovation Direct™ Blog for any further updates!

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