Innovation Direct™ Enjoys Fruitful Visit to Kitchen and Bath Industry Show 2011…
Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with a report about our successful visit to the Kitchen and Bath Industry Show 2011, which took place April 26th-28th at the Las Vegas Convention Center. Our trade show staff reported that the event, while traditionally not as expansive as some of the others on our itinerary, was very active and replete with companies interested in reviewing new product concepts from our roster, primarily in the kitchen, bath, home improvement and related categories.
One trend noted in particular was that of an increase in the number of Canadian exhibitors on hand, whose market share in the U.S. continues to increase. Our staff spoke to one such company in particular that has been family owned for many years, and that were intrigued by the possibility of receiving new product information from Innovation Direct™ on an ongoing basis.
The show also featured several industry leaders from the kitchen and bath arena addressing new trends in their industry, including new product innovations and improvements. Additionally, this year’s co-location of the Kitchen and Bath Show with the International Window Coverings Expo helped to considerably supplement the number of viable candidates to network and establish relationships with for Innovation Direct™, an opportunity that our contingent certainly took advantage of.
As customary, Innovation Direct™ representatives will initiate follow-up procedures with the wide variety of potential licensees met at the event and enroll as many as possible into our dynamic new product information delivery service for manufacturers and marketers, Innovation Direct To Industry™. Check in to the Innovation Direct™ Blog frequently for any and all future updates regarding the Kitchen and Bath Industry Show 2011!