Innovation Direct™ enjoys successful Day 2 at 2010 ERA D2C Convention…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with our report of the second and final day of the 2010 ERA D2C Convention. Our trade show representatives report that the event concluded today in busy fashion, with the exhibit floor buzzing with the sounds of business and networking being conducted until the event’s closing bell.

Our representatives also conducted a face-to-face meeting that was previously scheduled with the contact individual for one of the direct response companies in our Innovation Direct To Industry™ program. The manufacturer, which specializes in household and personal wellness products that are environmentally friendly, expressed great interest in continuing the business relationship with Innovation Direct™ and expressed hope that some successful products will eventually flourish out of the ongoing interaction!

Additionally, a number of exhibit booths at the event received visits from our representatives throughout the day, and a number of new contacts with infomercial companies were established. Follow-up with these entities will begin as soon as our colleagues are back from the show and we will provide updates on any new relationships that develop, here on the Innovation Direct™ Blog. Join us often!

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