Innovation Direct™ Launches iPhone Application…

Miami, FL, January 16, 2011 –(PR.com)– Innovation Direct™, a Miami, Florida-based leader in the intellectual property licensing field since 1997, is pleased to announce the official launch of its own application for i-Phone and i-Pod Touch digital mobile device users. The application, which had been in development since late 2010, was given final approval by Apple on January 12th, 2011.

The Innovation Direct™ app will allow its subscribers to obtain the latest news and updates directly from the Innovation Direct™ Blog, the company’s frequently updated online account of current matters pertaining to the inventions and patents it represents.

The Innovation Direct™ app will also allow users to receive the latest updates available during the multiple industry-leading trade show events that the company attends on behalf of its client base. This material will include photos from the exhibit floor of each show when available, providing subscribers with a real-time stream of the developments at these fast-paced proceedings.

“We are very pleased that our eagerly anticipated iPhone application is now available,” commented Peter Doran, Innovation Direct™’s Managing Director. “We feel that this development will allows us to proactively engage our current and prospective clientele, as well as provide them access to our company and their patent, in an unprecedented way.”

Innovation Direct™ will continually explore the possibility of expanding the capabilities and features of its application in conjunction with the needs of its user population. For example, in the near future, Innovation Direct™ plans to provide each of their current clients direct access to their Online Patent Profile, a digital repository of information created by the company for many of the patented products on their roster.

The initial version of the application is already available through the Apple App Store and will be available in near future through Innovation Direct™’s official website, www.innovationdirectonline.com.

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