Innovation Direct™ reaches out to over 15 member companies of Electronic Retailing Association regarding Innovation Direct To Industry™ program…

Greetings, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking back in with an Innovation Direct To Industry™-related update. Earlier Friday, Innovation Direct™ representatives reached out via e-mail to over 15 member companies of the Electronic Retailing Association (ERA) regarding the Innovation Direct To Industry™ program. The ERA is a collection of companies that are involved in one or several aspects of the direct response and infomercial industry. Naturally, this includes a considerable number of product development companies and manufacturers that also have the capability to market their finished items through the very powerful medium of television.

As such, Innovation Direct™ representatives felt it would be important to attempt to connect with as many of these entities as possible, especially given the considerable number of “infomercial” product categories that are found throughout our database. Typically, pet, household, fitness, and even automotive accessories tend to do well through the medium of television, if they have a demonstrable quality that will make an impactful visual impression.

We are hopeful of receiving positive feedback in prompt fashion and will alert you as to any replies that do come in, here on the Innovation Direct™ Blog. Check in with us frequently!


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