Innovation Direct™ Secures Licensing Agreement For Household Product With Direct Response Company…

Innovation Direct™, a South Florida-based leader in the intellectual property licensing field since 1997, has secured a licensing agreement for a household product on its roster with a leading direct response firm. The invention has been represented by Innovation Direct™ for several years, and has been the subject of an advanced level of interest from multiple potential licensees on several occasions over that period of time.

The licensee of the product has expressed an interest in marketing and promoting it through a variety of dynamic methods at its disposal, including major industry trade shows. The item has the potential to sell in high volume considering its widespread utility and the competitive price point it is expected to be made available at.

“We are extremely pleased with the potential this licensing situation appears to offer,” commented Peter Doran, Innovation Direct™’s Managing Director. “We also are proud of the fact that our company persevered in attempting to secure a licensing agreement for this product throughout the years, and we think it represents a vivid example of the determination that is often necessary to achieve tangible success with commercializing a new product concept.”

Innovation Direct™ will continue to be involved as necessary and applicable in the efforts to further the invention to the consumer market, including covering all expenses related to applying for the necessary intellectual property protection on the it through the United States Patent and Trademark Office.

As final marketing and promotional plans are finalized and carried out by the licensee, Innovation Direct™ will also be involved in publicizing such efforts through subsequent press releases and announcements on its website and accompanying blog, found on www.innovationdirectonline.com.

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