Innovation Direct™ Set To Participate In International Home and Housewares Show for 9th consecutive year…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, with an update regarding the next industry-leading trade show event on our 2011 itinerary. Innovation Direct™ is pleased to announce that it will be participating in the renowned International Home and Housewares Show for the 9th consecutive year! The 2011 edition of the event will unfold March 6th-8th at the McCormick Place in Chicago, Illinois.

As per the show’s official website, this year’s proceedings are expected to attract 60,000 professional attendees, 2,000 exhibitors representing over 35 countries, 15,000 U.S. buyers, and 6,000 international buyers from 100 countries spanning 6 continents: North America, South America, Europe, Asia, Australia and Africa! As customary, the International Home and Housewares Show will feature an eclectic group of exhibiting companies classified into 5 major categories: Clean + Contain, Dine and Design, Discover Design, Wired + Well, and the international pavilion, Global Crossroads.

In addition to a considerable number of companies specializing in a variety of household products, as the show’s title implies, a number of exhibitors involved in related industries such as lawn and garden, pets, and even hardware and home improvement are typically also present at this dynamic event. Traditionally, the International Home and Housewares Show has always been one of the most productive for Innovation Direct™, due to the considerable synergy between the type of companies involved and the make-up of our invention roster!

Check back with the Innovation Direct™ Blog for any and all future updates regarding the 2011 International Home and Housewares Show!

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