Innovation Direct™ receives requests for candy and cleaning products from industry partner; access to detailed design information on cleaning solution sent…

Good evening, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in one last time at the conclusion of another busy day. Earlier Thursday, the Innovation Direct™ representative managing the Innovation Direct To Industry™ account of our West Coast-based industry partner received requests from him via e-mail for both candy-related and cleaning products. The candy concepts were for a company he does business with that holds an extensive amount of licenses for various popular comic book and cartoon characters. The cleaning product request meanwhile, originated with a company that is already successfully marketing a product in that area on television and is looking to follow up with another hit concept.

After searching through our database, our aforementioned colleague informed our industry partner that he had nothing viable to offer in the candy area. However, he was able to provide our industry partner with access to the detailed design information on a cleaning solution that purports to bring about a shine of unprecedented proportions on whatever surface it is utilized on. Our industry partner had already responded by Thursday evening and asked that we broach the topic of putting together a demonstration video or DVD with the inventor so that he could help illustrate his product idea’s effectiveness.

Our Innovation Direct™ colleague will be contacting the inventor about the matter within the coming days and all future developments with this situation will naturally be detailed here on the Innovation Direct™ Blog. Stop in often!


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