Update: Innovation Direct™ seeks update from New York-based Innovation Direct To Industry™ company on fitness item being evaluated for possible infomercial…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with an update regarding a fitness accessory from the Innovation Direct™ roster. Earlier Thursday afternoon, a request for an update regarding the invention’s possible candidacy as an infomercial product through a New York-based Innovation Direct To Industry™ outfit was made of our contact with the company. We had most recently reported on this situation within an April 16th entry (“Breaking News: Innovation Direct™ receives feedback on 3 inventions stemming from New York-based Innovation Direct To Industry™ company’s Invention Commitee meeting…“).

As we’d explained in that posting, the company had informed us that they retained a serious interest in the invention after having discussed it at a company-wide meeting. They had also emphasized that they would be having discussions about it with a television producer and would keep us abreast of further developments.

Since we had yet to hear back from them regarding this specific product idea since that point, the Innovation Direct™ representative managing their Innovation Direct To Industry™ account felt it would be prudent to attempt to make contact this afternoon. Accordingly, the aforementioned e-mail correspondence was sent, and we now await their feedback on the matter.

Check in frequently with us here on the Innovation Direct™ Blog for the latest!


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