Update: Innovation Direct™ receives reply to Innovation Direct To Industry™ e-mail from 2 ERA member companies…

Good afternoon, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in an update on the immediate dividends today’s Innovation Direct To Industry™ e-mail campaign is yielding. Earlier Tuesday, Innovation Direct™ received positive replies from two ERA member companies that had received correspondence from us earlier in the day, Factor Nutrition and Gaiam Direct Response. We’d reported on our correspondence to 10 ERA companies overall in a posting earlier today (http://innovationdirectonline.com/blog/?p=1389).

As per the communication received from Factor Nutrition, a Maine-based company that specializes in nutritional products for consumers of all ages, they are interested in speaking with a Innovation Direct™ representative tomorrow morning to further discuss how the companies may be able to mutually work together. Accordingly, a time frame for a conversation has already been established and agreed upon.

In the case of Gaiam Direct Response, their representative was able to detail the variety of product categories they are interested in reviewing product concepts in, as well as what their confidentiality policies are. Areas of interest for Gaiam include fitness, household, personal care and healthy living, and cooking items. The Innovation Direct™ representative that will be managing the company’s Innovation Direct To Industry™ account will begin preparations on their initial package as soon as possible.

We are certainly enthused by the immediate response to today’s efforts and will continue to provide you the details of any further responses we receive, here on the Innovation Direct™ Blog. Check in often!


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