Update: Innovation Direct™ conducts conference call with inventor of bedding accessory and Designer Factory Showroom, Inc…

Greetings, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, chiming in with an update on a situation we’d last reported about in a (http://innovationdirectonline.com/blog/?p=1005). Innovation Direct™ was able to conduct a conference call with the inventor of a bedding accessory and the potential licensee for the invention, Florida-based Designer Factory Showroom, Inc.  The main topics of the call centered around the potential customers for the product, the possibility of a licensing agreement draft, and how the samples will finally be put together with respect to materials.

It was agreed by all parties that Designer Factory would be putting together hand-made samples to begin the process of conducting a test market. Additionally, it was agreed that Innovation Direct™ would put together a licensing agreement draft that would first be sent to the inventor and subsequently to the licensee for review. Finally, all parties also came to the conclusion that the main customer base for the product would be mid-level bedding and housewares retailers, at least at the onset.

We will continue to provide updates regarding this situation, here on the Innovation Direct™ Blog. Check in with us often!

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