Update: Innovation Direct™ engages in dialogue regarding Innovation Direct To Industry™ with ERA member IPMA Ltd…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with another update regarding responses being received from our recent Innovation Direct To Industry™ e-mail campaign with members of the Electronic Retailing Association. Earlier Friday, Innovation Direct™ engaged in dialogue with United Kingdom-based IPMA Ltd. regarding the Innovation Direct To Industry™ program and whether or not the company would be a good fit to receive and review invention information from Innovation Direct™ on an ongoing basis.

As per the information gleaned from the correspondence, it turns out the IPMA Ltd. mainly deals in finished products that are prepared to enter into the infomercial process. Their main specialties lie in the areas of creating the infomercial itself, media buying, and then devising an effective marketing vehicle for the product. With the majority of the inventions that Innovation Direct™ represents still being in need of further development and manufacturing, it was determined that neither party would truly derive any benefit from the sharing of product ideas from our roster.

Stay tuned to the Innovation Direct™ Blog as we continue to provide you with details on the latest news!


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