Update: Innovation Direct™ receives reply of interest to Innovation Direct To Industry™ e-mail from Kellogg Garden Products; company’s non-disclosure agreement to be reviewed…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, back in again with another Innovation Direct To Industry™-related report. Earlier Friday, Innovation Direct™ received a reply of interest to our latest Innovation Direct To Industry™ e-mail from National Hardware Show 2009 exhibitor Kellogg Garden Products. Kellogg was one of the companies included in the batch of 28 National Hardware Show 2009 exhibitors that were e-mailed about the Innovation Direct To Industry™ program yesterday (http://innovationdirectonline.com/blog/?p=1189).

As per the communication received from one of the company principals, Kellogg is always searching for new ideas and although they prefer to review a ready-for-market product, they are still willing to consider items in the conceptual stages. The company contact also confirmed that the company does have their own version of a non-disclosure agreement that they utilize when they are sufficiently interested in a product idea. In his reply Friday, our aforementioned colleague requested that the confidentiality document be sent to us for review.

We were certainly pleased to receive this news from Kellogg, which has been in business for 84 years and is considered a leader in several market segments of the lawn and garden industry. Continue to check in with us here on the Innovation Direct™ Blog for all relevant updates to this situation!

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