Update: Innovation Direct™ conducts successful introductory call with Housewares Show 2009 lead; initial Innovation Direct To Industry™ package to be put together soon…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, back yet once more with another update pertaining to the International Home and Housewares Show 2009. We are pleased to report that Monday afternoon, the Innovation Direct™  representative that will be managing the Innovation Direct To Industry™ account of Canadian infomercial giant Northern Response successfully conducted the introductory telephone call that the company’s Director of Corporate Development had requested late last week. We had reported on this situation in an April 2nd entry (“Innovation Direct™ follows up with exhibitors personally met at International Home and Housewares Show 2009; 3 responses received, phone meeting scheduled with Canadian infomercial company…“).

In Monday’s conversation, our colleague was able to provide the manufacturer contact with pertinent details related to the level of development typically seen in inventions on our roster, the terms of our standard non-disclosure agreement, and our ultimate goal of securing licensing agreements for the inventor clients we represent. The gentleman expressed no reservations about working within our confidentiality boundaries and provided Innovation Direct™  with a wide range of product categories that would be of interest. Although a preference for inventions that already have prototypes was expressed, the manufacturer did emphasize that they would be willing to review purely conceptual items as well.

The conversation ended with an agreement by our colleague to put together the company’s initial Innovation Direct To Industry™ package as soon as possible. Check in frequently with the Innovation Direct™  Blog for updates on this rapidly evolving business relationship!