Why Are Trade Shows Important?
Innovation Direct™ attends multiple and diverse industry-leading trade show events each year with the intention of obtaining the maximum amount of exposure for the inventions that it represents. Trade shows are one of the most vital cogs in the invention marketing machine, and as such, they play a crucial role in the promotional campaign for any invention that Innovation Direct™ represents. These events, ranging anywhere from 2 to 4 days in length on the average, are usually abuzz with the excitement of business being done and new products being promoted. Exhibiting companies are there to take advantage of the opportunity to display their inventory, solidify established contacts, and ideally, forge new partnerships with retailers and distributors. Attendees meanwhile, come from all walks of industry. Additionally, many represent firms such as direct response television companies that are looking for a very diverse compilation of new product ideas and inventions.
What role does Innovation Direct™ play in the trade shows that we attend, and how do we use these venues effectively to represent our inventors’ product ideas? At each show, Innovation Direct™ has staff members walking the exhibit floor and actively engaging as many exhibiting manufacturers as possible. Our staff makes it immediately clear that we have a database full of inventions and have a variety of ways in which we can share those that may be relevant to their companies’ needs. The overwhelming majority of the time, due to the fact that there is so much to see at a show and so little time to see it in, interested parties prefer to provide us with their business cards and contact information so that we may follow up after the event with preliminary materials on different inventions from our roster.
This is a vital part of the trade show process, as we get the opportunity to see first-hand what kind of product lines the company may carry, as well as to obtain the name of, and perhaps even meet, the individual in charge of new product development. A detailed follow-up initiative in which our staff attempts to match the product categories of interest expressed by these companies with inventions from the Innovation Direct™ roster is then conducted on an ongoing basis. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.