Innovation Direct™ Featured In Industry Leading Response Magazine Article

Miami, FL, April 20, 2013 –(– Innovation Direct™, now beginning its 17th year as a leader in the field of intellectual property licensing, was one of the central subjects of a feature article in the March 2013 issue of the leading trade publication of the multi-billion dollar direct response industry, Response Magazine. The piece specifically focused on one of the largest market segments of direct response advertising, the housewares vertical, which held a near 50 billion dollar share in and of itself as recently as 2011.

Innovation Direct™’s Director of Product Licensing, Juan C. Blanco, was quoted on several aspects of the current state of the household products market, as well as on Innovation Direct™’s own experience in dealing with new product concepts in the housewares category. Furthermore, the Chop N Serve, a kitchen accessory that began as a roughly prototyped idea when first presented by the inventor to Innovation Direct™ and that is now the subject of a major infomercial starring renowned direct response television personality Cathy Mitchell, was also discussed as an example of how formidable a combination a useful product at the right price point and the powerful medium of direct response television can be.

“We were very pleased to be called upon as a relevant voice for an article that spotlighted such a vital part of what is a vastly successful industry,” commented Peter Doran, Innovation Direct™’s Managing Director. “We are glad to be recognized as a company that is helping pave the way for new innovations in this area and look forward to future successes such as the Chop N Serve that will benefit our clients.”

Innovation Direct™ annually attends the preeminent event of the direct response industry, the ERA Annual Convention, and has established relationships with some of the most renowned names in the manufacturing and distribution side of this lucrative category. Consequently, the company expects to continue its immersion into this area and looks forward to future opportunities to make its mark through the licensing of dynamic new products in the housewares industry.

About Innovation Direct™: Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than 17 years. The company creates and utilizes a variety of promotional materials, its patented and proven licensing process, and its attendance at industry leading trade shows to gain valuable exposure for the inventions that it represents.


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