Innovation Direct™ initiates searches for pool accessories, healty and beauty products for West Coast-based industry partner…

Good day, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with an update regarding our often-mentioned West Coast-based industry partner. Earlier Thursday, our colleague in business informed us that he was searching for inventions in two specific categories, those being pool accessories and women’s health and beauty aides. Accordingly, the Innovation Direct™ representative that manages the Innovation Direct To Industry™ account of our industry partner has already initiated searches through our database for concepts in the former category, and will soon be identifying product ideas in the latter as well.

As per the telephone conversation with our industry partner, the company interested in the pool accessories is an Arizona-based manufacturer that has produced pool toys up to this point, but is now seeking to expand into actual functional accessories. The outfit searching for the women’s items meanwhile, is a multi-million dollar firm that sells to catalogs and also uses infomercials as a major distribution outlet for their products.

We will certainly keep you abreast of any and all developments with this situation, here on the Innovation Direct™ Blog. Stay tuned for the latest!


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