Innovation Direct™ closes out Day 3 of 2008 International Home and Housewares Show by reconnecting with previous lead…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with a final wrap-up of Day 3 of the International Home and Housewares Show. The event’s final hours continued to be productive for Innovation Direct™, and the Innovation Direct™ trade show contingent was able to re-establish a connection with a Canadian-based company that we had originally met at the 2006 edition of the show.

At that time, Innovation Direct™ representatives had sent preliminary, non-confidential information on 15 product ideas to the contact made at the show, but had never received any feedback, in spite of numerous follow-up calls and e-mails. Undeterred, Innovation Direct™ representatives decided to approach the company’s booth during this year’s show in order to attempt to reignite the relationship between the companies.

Although our original contact was not at this year’s event but is still with the company in the same position. The Innovation Direct™ representative that approached the booth was able to obtain her new direct telephone number and we will certainly be following up as soon as possible later this week.

Thank you for joining us for our coverage of the 2008 International Home and Housewares Show here on the Innovation Direct™ Blog. Check back with us over the coming days and weeks as we detail our follow-ups with the leads met at this terrific event!


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