Innovation Direct™ enjoying productive start to Day 2 of 2008 edition of International Home and Housewares Show…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with our first report regarding Day 2 of the 2008 International Home and Housewares Show. Our trade show contingent reports that traffic has been considerably heavier so far today as compared to yesterday’s closing hours, which has produced a couple of particularly important leads.

One company that stopped by the Innovation Direct™ booth is a globally renowned leader in cleaning and household products that has been in business for close to 100 years. One of the company’s technology and innovation scouts stopped by specifically because of the fact that Innovation Direct™ represents a plethora of new product ideas in their categories, and requested that we follow up with them after the show is over to attempt to establish a working relationship. Needless to say, Innovation Direct™ is extremely enthused about this opportunity and we will be following up as soon as possible later this week.

The second contact made is a New York-based company that according to the contact that approached our booth distributes to some of the major household retailers in the U.S. As a result, they are constantly on the search for new product ideas and were interested in the possibility of building a relationship with Innovation Direct™. We likewise will be following up with them as soon as possible after the event is over.

Join us later in the day for more news regarding Day 2 !

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