Innovation Direct™ looks forward to participation in 2008 International Home and Housewares Show…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with a preview of Innovation Direct™’s participation in the 2008 edition of the International Home and Housewares Show. This year’s proceedings, which will take place March 16th-18th at the McCormick Place in Chicago, will mark Innovation Direct™’s 5th anniversary of exhibiting at the event, and we can truly state that this show has been a perennial success on our trade show itinerary during that period.

The event features over 2,000 exhibitors in categories such as Clean and Contain and Dine and Design, and also features a co-located exhibit, the Gourmet Housewares Show, which focuses on all manner of cooking and kitchen accessories. With Innovation Direct™ representing a substantial number of household-related items at any given time, the International Home and Housewares Show has truly proven indispensable in terms of Innovation Direct™’s ability to secure valuable leads in the industry.

In fact, it was during the 2005 edition of the show that Innovation Direct™ first met our West Coast-based industry partner, who has been instrumental in the securing of multiple product licensing agreements for Innovation Direct™ clients over the last 3 years.

With over 22,000 attendees expected, it is no surprise that Innovation Direct™ is extremely pleased to be a part of the International Home and Housewares Show this year, and is very much looking forward to making a new group of industry contacts on behalf of our clientele while reinforcing previously established relationships.

Innovation Direct™ will have multiple intra-day updates here on the Innovation Direct™ Blog throughout all 3 days of the International Home and Housewares Show beginning tomorrow. Join us for all the news!


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