Innovation Direct™ makes dynamic contact with global leader in household products during Day 3 of 2008 International Home and Housewares Show…

Good afternoon, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with our first update of Day 3 of the 2008 International Home and Housewares Show. We are pleased to report that one of the members of our trade show contingent had an extensive conversation earlier Tuesday at the Innovation Direct™ booth with a Global Director with a company that is considered a worldwide leader in household products, and that a follow-up e-mail has already been sent to the gentleman acknowledging his visit.

The company, which is headquartered in England and boasts operations in over 60 countries along with sales in over 180 according to its official website, manufactures and distributes products in 5 core categories: Health and Personal Care, Fabric Care, Surface Care, Dishwashing, and Home Care. According to their official website, 75% of the company’s sales come from brands that occupy the top 2 positions in their market and the company estimates that over 9 million of their products are sold daily on a worldwide basis. Moreover, 40% of the company’s sales come from products launched within the last 3 years, making them extremely receptive to innovation at all times.

Given all of these factors, as well as the company representative’s emphasis on wanting Innovation Direct™ to follow up with them as soon as possible, we feel that this lead may indeed prove to be a perennially rewarding one for product ideas represented by Innovation Direct™. Naturally, we will provide any and all updates with regards to the unfolding of this working relationship, here on the Innovation Direct™ Blog.

Join us later today for a wrap-up of Day 3!


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