Innovation Direct™ begins post-National Hardware Show 2009 Innovation Direct To Industry™ e-mail campaign; 15 companies contacted…

Good evening, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, chiming in with our latest update. Earlier Monday, our post-trade show Innovation Direct To Industry™   campaign began with respect to National Hardware Show 2009 exhibitors, and a total of 15 manufacturers specializing in hardware, lawn and garden, and household products were contacted in the process.

As we’ve explained previously in this space, Innovation Direct™ reviews the entire Exhibitor Guide after every trade show we participate in and via e-mail, contacts all companies that are potentially good candidates for the Innovation Direct To Industry™ program. The correspondence sent provides an overview of the benefits that having Innovation Direct™ as an ongoing source of innovation can offer to a manufacturer and asks them to reply if they have an interest in becoming a member company.

We are hopeful of receiving some positive replies to this round of e-mails and will continue to repeat the process with exhibitors from the show in the coming days and weeks. Check in often with the Innovation Direct™ Blog for all updates regarding this Innovation Direct To Industry effort!