Innovation Direct™ receives indication of interest in fitness accessory from industry partner; Texas-based infomercial company interested in learning more about product idea…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, chiming in one final time regarding a productive Thursday. Late Thursday afternoon, the Innovation Direct™ representative managing the Innovation Direct To Industry™ account of our West Coast-based industry partner received an e-mail from him that contained a forward of a recent correspondence exchange between our industry partner and the president of a Texas-based infomercial company regarding a fitness accessory from our roster. This is the same invention that has been the subject of an advanced level of interest from Las Vegas-based Chesed Direct, LLC, and that we’d last reported about in a May 8th posting (“Update: Innovation Direct™ receives update from Las Vegas-based Innovation Direct To Industry™ company regarding fitness accessory…“).

Our industry partner’s purpose in forwarding us the e-mail was not only to corroborate the interest, but to also take the opportunity to parrot the infomercial company’s question about whether or not a prototype of the item existed. Our aforementioned Innovation Direct™ colleague promptly responded to our industry partner that there was not a physical model, but that there was a very detailed product description that the inventor had recently put together at Chesed’s behest. Our colleague did e-mail the product description to our partner so that he could pass it along to the newly interested company if he deemed it necessary.

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