Innovation Direct™ requests, receives update from California-based licensee of IDDO Back Support…

Good afternoon, Juan C. Blanco, Innovation Direct’s Director of Product Licensing, checking back in with our latest report. Earlier Thursday, Innovation Direct™ requested and subsequently received an update from the California-based licensee of a personal safety product targeted to the hardware, construction, and manual labor industries by the name of the IDDO Back Support. The manufacturer, which specializes in the manufacture and marketing of a variety of hardware and tool accessories, had signed a licensing agreement for the invention back in August 2005.

The company had kept in touch with us for about a year and a half after that point, with our last contact with them coming in the spring of 2007. At that time, they had explained that they had some safety concerns as it related to consumer use of the product and that they would be getting back to us shortly thereafter with more information. Subsequent follow-up attempts by Innovation Direct™ proved unsuccessful, so it was determined that the time was right to once again request an update.

We are pleased to report that we did receive a rather prompt reply from the company president, who explained that while they had not given up on commercializing the invention, they were still working on redesigns to address safety concerns, even after all this time. The correspondence also went on to emphasize that because of the current economic climate, they are not even going to attempt to launch any new products at this time but will continue to work behind the scenes to eventually bring it to market.

Join us here on the Innovation Direct™ Blog for any and all updates to this situation!


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