Innovation Direct™ seeks, receives update from Michigan-based licensee of food and drink accessory…

Good evening, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking back in once again with an update on our follow-up efforts on behalf of products we have previously assisted in licensing. Earlier Wednesday, Innovation Direct™ sent an e-mail to our contact at a Michigan-based manufacturer requesting an update on the status of a food and drink accessory, the Pop A Top, that they had licensed from our roster in October 2006.

We had most recently heard from the licensee last July, when they had informed us in response to another e-mail inquiry that the product had not sold well up to that point, but that they had hopes that imminent changes to the design of the packaging would drive up sales. With eight months having passed since that exchange, we felt it would be prudent to attempt to obtain another update.

Late this evening, the company contact did indeed respond with the latest. As per her correspondence, the product’s succesful commercialization is still a work in progress. Last fall, they had apparently come very close to securing a distribution deal with the largest retail supercenter chain in the world, but the arrangement was unfortunately never consumated. However, the e-mail went on to emphasize, the company continues committed to trying to achieve commercial success with the item.

We will continue to follow up periodically with this company on the Pop A Top and will keep you abreast of relevant developments, here on the Innovation Direct™ Blog. Join us often!


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