Update: Innovation Direct™ initiates invention search for New York-based manufacturer of outdoor products met at Licensing International 2008…

Hello once again, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, back with yet another Friday update. Earlier Friday, the Innovation Direct™ representative that will be managing the Innovation Direct To Industry™ account of an outdoor products manufacturer met during Day 2 of Licensing International 2008 last week initiated a search through the Innovation Direct™ database for concepts that will match the company’s product lines. We had initially reported on this company in a June 11th entry (“Innovation Direct™ kicks off Day 2 of Licensing International 2008 with frenzied but productive morning…“).

The company, which was established in 2007 according to our trade show team’s conversation with its owner during his visit to Innovation Direct™’s exhibit booth, is apparently planning to eventually offer all manner of outdoor products, from camping equipment to cooking accessories. The Innovation Direct™ representative managing their Innovation Direct To Industry™ account has already preselected 9 items that appear to fit their criteria, and the search will continue early next week.

Naturally, all updates with respect to the developing relationship with this company will be found here in this space. Check back frequently!

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