Update: Innovation Direct™ receives update from manufacturer regarding bedding accessory that is subject of exclusive developmental agreement; conference call with inventor to be scheduled…

Good afternoon, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, back once more with an update on a situation we had most recently reported on in a June 2nd entry (“Update: Innovation Direct™ receives update from Florida-based manufacturer regarding bedding accessory…“). Earlier Monday, the Innovation Direct™ representative that has been managing the interest shown in a bedding accessory by a Florida-based manufacturer placed a follow-up call to his contact at the company, in an attempt to obtain an update on their ongoing market research regarding the invention.

The conversation between the Innovation Direct™ representative and the company contact turned out to be a very positive one, as the gentleman informed Innovation Direct™ that he would like to proceed with having the overseas factory he deals with create a small sample run for test marketing purposes. The company representative explained he would have more details by next week, which was when he wanted to schedule a conference call for, but that he was still getting some final market research together and was feeling positive overall about the project. The company contact also requested that the Innovation Direct™ representative resend him a licensing agreement draft that had originally been e-mailed back in April.

We are certainly encouraged by the tone and content of today’s discussion, and feel optimistic about the chances of licensing success eventually being achieved in this situation, but only time will tell. Naturally, any and all updates will continue to be found right here on the Innovation Direct™ Blog. Check in frequently!


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