Update: Innovation Direct™ receives update from United Kingdom-based company on 4 inventions being reviewed…

Good morning, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with our first update for a Friday. We have received an update via e-mail from our contact at the United Kingdom-based Innovation Direct To Industry™ company that we had met at the 2008 International Home and Housewares Show regarding the detailed design information they have been review on 4 Innovation Direct™ inventor product ideas. We had most recently reported on this situation in an April 15th entry (“Update: Innovation Direct™ reaches out to contacts at United Kingdom-based Innovation Direct To Industry™ company regarding 4 inventions being reviewed…“).

Our contact informed us via e-mail that after careful review, the company has opted to pass on going any further with the 4 inventions. As per his e-mail, 2 of the items were interesting but not truly within their product lines, and the other 2 were too similar to other items they have previously evaluated and/or created. However, their passing on these concepts notwithstanding, our contact emphasized that his company would want to review a new batch of product idea information as soon as possible.

We certainly appreciated the detailed feedback we received, and already pledged to round up a new group of items for them in the very near future. In the interim, check back with the Innovation Direct™ Blog for all the latest news!


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