Update: Innovation Direct™ to initiate Innovation Direct To Industry™ searches for two International Home and Housewares leads on Friday…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, back with another Innovation Direct To Industry™ -related update. Tomorrow, Innovation Direct™ representatives will initiate searches through the database for product ideas that match the stated preferences of two companies that were fellow exhibitors at the 2008 International Home and Housewares Show. These are the same two companies that we alluded to in a March 26th entry (“Innovation Direct™ sends out additional follow-up e-mails to fellow International Home and Housewares Show exhibitors…“) that had responded to our e-mail follow-up campaign earlier this week.

While one of the companies does focus on more traditional household product lines such as cooking and baking accessories, the other manufacturer currently sells items in specialty areas such as aromatherapy and personal comfort accessories. However, as stated in their entry in the International Home and Housewares Show exhibitor guide, they are also involved or will be getting involved in the production of lawn and garden accessories such as garden tools, as well as electrics and home healthcare products.

As soon as these initial Innovation Direct To Industry™ batches are complete we will update you, here on the Innovation Direct™ Blog. Join us frequently for the latest!


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