Update: Innovation Direct™ prepares, sends 5 invention Innovation Direct To Industry™ package to Savvier, LP…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, back in the saddle with our latest update. Earlier Monday, the Innovation Direct™ representative that will be managing the Innovation Direct To Industry™ account of leading direct response company Savvier, LP prepared and sent preliminary, non-confidential information on 5 inventions from the database to his contact at the firm. We had just reported on Savvier, one of the companies to respond to a recent Innovation Direct To Industry™ e-mail campaign with members of the Electronic Retailing Association (ERA) in a posting on June 26th (“Update: Innovation Direct™ receives two replies to ERA Innovation Direct To Industry™ e-mail campaign; packages of ideas to be prepared on Monday…“).

As per Savvier’s business model, the products selected were all fitness-related. We are excited about the potential that an ongoing business relationship with this company may bring, considering their many past successes on television. We will continue to keep you abreast of any developments, here on the Innovation Direct™ Blog. Stay tuned!


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