Update: Innovation Direct™ receives closure regarding cake accessory from West Coast-based industry partner…

Hello once again, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, back in with an update on a situation we’d last reported about in a May 8th entry (“Update: Innovation Direct™ receives update from industry partner regarding interest in cake accessory…“). Earlier Thursday, the Innovation Direct™ representative managing the Innovation Direct To Industry™ account of our West Coast-based industry partner received an e-mail from him regarding the final outcome of a third party company’s interest in a cake accessory from our roster.

 As per Thursday’s communication, the company our industry partner does business with has declined to go any further with the concept. This is certainly less than an ideal result, since the manufacturer had expressed a significant amount of interest in the invention at one point.

We will continue our licensing efforts on behalf of this product idea and will detail any future developments regarding it here on the Innovation Direct™ Blog. Join us frequently!


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