Update: Innovation Direct™ receives communication from industry partner regarding new interest in fitness accessory; potential licensee is also part of Innovation Direct To Industry™ program…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, back with yet another update regarding a whirlwind of a Wednesday. Earlier Wednesday afternoon, the Innovation Direct™ representative managing the Innovation Direct To Industry™ account of our West Coast-based industry partner received a brief e-mail update from him regarding new interest he has stirred up in a fitness accessory from our roster. This is the same invention that we had just reported about in a June 11th entry (“Innovation Direct™ receives indication of interest in fitness accessory from industry partner; Texas-based infomercial company interested in learning more about product idea…“).

On this occasion, the interested party also happens to be a member of our Innovation Direct To Industry™ program, Allstar Marketing Group, LLC. The e-mail from our industry partner’s contact at Allstar indicated that the company will include the invention in its next committee meeting regarding new product possibilities.

We are hopeful that we will receive positive news down the line regarding this situation, but only time will tell. Join us on the Innovation Direct™ Blog for the latest news as it happens with this situation!