Update: Innovation Direct™ receives copy of updated product description and drawing from inventor of fitness accessory…

Good afternoon, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with an update on a situation we’d last reported on in a March 18th posting (“Update: Innovation Direct™ facilitates conference call with inventor of fitness accessory and Las Vegas-based Innovation Direct To Industry™ infomercial company…“). Earlier Thursday afternoon, Innovation Direct™ received a copy of an e-mail that the inventor of the fitness accessory that was the subject of that entry had also sent to the Las Vegas-based infomercial company that has displayed an advanced level of interest in his concept. The correspondence mainly consisted of the more detailed product description and benefits/features breakdown the manufacturer had requested in the conference call that took place on March 18th.

The inventor did provide a good overview of the invention’s potential benefits and also included a graphic that highlighted the muscles of the body his product targets. One suggestion that our colleague replied to the inventor with was that he provide further detailed explanation of the particular muscle growth stimulus that the product’s unique range of motion would invoke.

We now await the potential licensee’s response to the information provided and will certainly bring you further details on that as warranted, here on the Innovation Direct™ Blog. Check in frequently!


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