Update: Innovation Direct™ receives final feedback on cleaning accessory from Interwood Direct…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, back once again with our latest update. Earlier Monday, the Innovation Direct™ representative managing the Innovation Direct To Industry™ account of Canada-based Interwood Direct received an e-mail from his contact at the firm regarding their final feedback on the invention. We had most recently reported on this situation in an August 20th posting, when we noted that the company had received the prototype and DVD demonstration that the inventor had sent them at their request (http://innovationdirectonline.com/blog/?p=1191).

As per Monday’s e-mail, the manufacturer does not feel that the product would generate enough attention to succeed on one of their principal distribution channels, television infomercials. The company remains receptive to continuing to review other product ideas from Innovation Direct™ on an ongoing basis and will also return the materials sent to the inventor as soon as possible.

Check in with the Innovation Direct™ Blog for the latest news!


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