Update: Innovation Direct™ receives long-awaited feedback on cleaning accessory from Allstar Marketing Group, LLC; decision on personal comfort idea still unknown…

Good evening, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with our latest report. Earlier Thursday, the Innovation Direct™ representative managing the Innovation Direct To Industry™ account of New York-based Allstar Marketing Group, LLC received an e-mail from  his contact at the company that contained the long-awaited feedback on a household cleaning accessory from our roster. We’d last reported on this situation in a June 18th posting (“Update: Innovation Direct™ receives response to request for update from Allstar Marketing Group, LLC…“).

As per the communication received earlier today, Allstar will not go any further with the cleaning product as per a decision reached at a recent commitee meeting. In response to this corresponence, our colleague did ask the Allstar representative what the verdict was on a personal comfort accessory that had become the subject of an advanced level of interest at the same point in time that the cleaning item had.

We will update you as soon as we receive a reply, here on the Innovation Direct™ Blog. Check in frequently!


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